Brand Action Team is an award-winning marketing team helping beverage alcohol brands succeed in the U.S. market.
BAT is led by a senior team of industry professionals with experience on both the brand management and agency sides. Our strengths are in strategy and creative and our reputation is built on results. Sure, we've won our share of creative awards, from Effie's to POPAI's. But at the end of the day, the only metric that matters is delivering results for our clients. And we measure that in your terms…by increases in distribution, consumer engagement and consequent growth in retail sales on and off-premise.

Four Sweet Spots

1. Social Media Marketing
2. Trade Communications and Marketing
3. Helping brands enter and grow in the U.S. Market
4. Strategic Planning

We are one of the founding partners of the U.S. Drinks Conference which is moving from London to New York and will be held on October 12 and 13, 2010.

The goal of the third annual conference is to provide the practical information brand owners and marketers need to be successful in America. Senior U.S. distribution, retail, marketing, and sales executives will provide firsthand advice and relevant data on how to penetrate the American market and grow your brands.

Highlights Include:

• Understanding the complex three-tier distribution system in the U.S.
• How to interest a U.S. distributor in marketing your brand.
• U.S. market structure, trends and consumer behavior insights.
• Real-world case studies of successful brands and lessons learned.
• How-to panel discussions on successful beer, wine and spirits introductions.

For a full list of speakers and registration information, please go to: www.USDrinksConference.com.